Category Archives: book marketing

Why I Love/Hate Jay Z’s Decoded Book Cover by Joy Farrington

As a self-published author, you learn early on that one of THE most important marketing tool in your toolbox is your book cover. It has to stand out against the gazillion of other books out there. Authors know that ultimately our book cover will act as our spokesperson when we are not available to promote the book ourselves. Therefore, we work closely with our cover designer to make sure that our book cover will entice consumers to pick our book from the hordes of other titles on the shelves of their favorite store.

Which brings me to Jay Z’s book Decoded. At first glance, the book covers lacks…something. Where’s the bold colors? Where’s the half-naked woman standing next to a man dramatically staring off in the distance? Where’s the single rose petal falling mysteriously from the sky? Where’s the “You gotta get this book!” cover design that I’m used to seeing on the shelves?!

But the more I looked at Decoded, the more I fell in love with the book cover. I love the cover art and simplicity of the design is amazing. It’s less of a book cover and more of an album cover for a greatest hits collection or an amazing painting at an art exhibit (FYI:the cover is an image of Andy Warhol’s “Rorschach”). The gold and cream design with a simple “Jay Z” and “Decoded” stated above the art work is the only items printed on the front of the book. There’s no list of testimonials from a string of A list stars, no copy writing, no…anything.

 And that’s the beauty of it. When you reach a state of complete awesomeness like Jigga, you don’t need plugs, fillers, or any other promotional gimmick on the front of your cover. Your name speaks for itself. So although the book cover may not fly for a typical author, it’s the perfect fit for a book written by a man who doesn’t follow the rules; he creates them.

5 Bestseller Marketing Technology Tips For Authors by Paul Godines

Becoming a successful writer is a goal of virtually every author I know, so I thought I would take some time to share with you 9 bestseller marketing tips just for you.

To start with lets consider what a bestseller really is. Lets begin with an interesting statistic – 93% of the book on retail  shelves only sell 1000 copies in their life time. Here are some tips that will help you achieve a much higher level of success.

  1. Mobile Application – go to and create an mobile app for your blog in which you post content about and from your book. Get the word out about your FREE app and use it to promote your story.
  2. Audio CD – create an audio recording withe excerpts from your story and give them away, and have them ready for download online.
  3. SMS – Facebook has a feature that permits you to collect and synchronize your Facebook friends contact info with your smart phone. One you do that you will find that many people willing give their phone numbers online, use that to send text messages about speaking engagements and other promotions. (get their permission first)
  4. Web-inars – offer online learning classes about your book. Share a chapter a week or even just a preview of it before, publication. Feel free to continue to market it during and even after publication as well.
  5. Instant Messaging – making yourself available is a premium service that catapults past the credibility concern into the close and revered friend with little more than a couple of minutes off your time. just let people know that your available to chat on IM for an hour or two everyday.


And if you’re ready to go to learn more about how to write your own book and scale it into a Highly Profitable Teaching, Training, Coaching, or Speaking business than go to; for your FREE “Fast Start Guide”

Paul Godines helps Authors with the Publishing Process, building the Authors Marketing Platforms (social media, products, coaching programs) Book Promotions (virtual book tours, amazon best seller campaigns, book award competitions) and receiving Publicity for your Book (Radio/TV and in Print.)

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Name That Author Marketing Tune! By Kathleen Gage

If there were a game show called, “Name that Author Marketing Tune” it would likely be “There’s Not a One Size Fits All for Authors.”

Although true, far too many authors are quick to discount a marketing strategy as ineffective without even attempting to try it. Or they point fingers at authors who are making a great living from their writing and claim their marketing strategies are not “real” strategies.

Take social media marketing. In several author groups I belong to there is enough discussion, posts and threads to talk about how social media marketing is not a proven commodity and just doesn’t work.

Although fairly new on the book marketing terrain there are plenty of authors who KNOW the value of social media marketing. Sure, it may not be in direct ROI or sales, but when an author builds a platform, name recognition, fans and a following selling their books becomes much easier.

Yet far too many authors either give social media marketing a lukewarm attempt at best or no attempt at its worst.

So where does an author new to social media marketing begin? The first place is with a blog. The blog should be the hub of all your marketing efforts.

From there you need to determine where your readers tend to congregate. Are there specific forums they gravitate to? If so, this is where you should invest time building name recognition and relationships.

For example, if you have a book on Boomer Women Car Repairs it would make sense to find boomer women forums.

If your book is about the care and training of Boxer dogs, there are plenty of forums for avid Boxer owners. I know this for fact; I belong to some.

What about a book on elderly care? I can assure you there are forums on elderly care.

Regardless of what the interest there are forums and social networks specific to virtually anything. Your job is to identify your reader, find out where they “hang out” and spend some time building name recognition in these locations by providing high value to potential buyers of your book(s). You do this by participating in discussions, posting articles when allowed, offering tips when asked and simply being seen.

A targeted and consistent approach to social media marketing will pay off. But you have to be willing to invest time in this. It’s not a “show up once and you are a star” proposition. It’s all about viewing your book marketing in the long-term.

3 Simple Steps to Begin Making Money Online Right Now! FREE online course from Kathleen Gage. Kathleen works with spiritually aware speakers, authors, coaches and consultants who are ready to turn their knowledge into money making products and services.

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